Epsilon Opt-Out Guide: How to Remove Your Personal Information

Overview:

What is Epsilon?

Epsilon is a global marketing company that helps brands reach consumers through personalized advertising and data-driven campaigns. They collect and manage consumer data to enable targeted marketing across various digital and offline channels.

Types of personal information they expose:

• Full Name

• Physical Mailing Address

• Email Address

• Demographic details (e.g., age, income level)

• Purchase and Behavioral Data

• Online Activity Patterns

Risks to privacy if the data is not removed:

If your personal information remains in Epsilon's database, it may be used to target you with unsolicited ads, emails, or physical mail. Over time, this exposure increases the risk of identity profiling, data misuse, or unwanted sharing with third parties.

Why this guide exists:

This guide is designed to help individuals understand what Epsilon does with their data and how to exercise their rights to opt out or request removal. It empowers users to take control of their personal information and reduce unwanted marketing outreach.

This step-by-step guide will walk you through the process of opting out of Epsilon.

Opt-Out Process at a Glance

• Time to Complete: 5-10 minutes

• Information Required: First Name, Last Name, Email, Address, City, State/Province, ZIP/Postal Code, Date of Birth

• Verification Required: Yes - CAPTCHA

• Data Removal Timeline: Up to 30 days

• VPN Required: No

Step-by-Step Opt-Out Instructions

Step 1: Go to Epsilon

Visit the Opt-Out Page: https://legal.epsilon.com/dsr/

Step 2: Complete Consumer Privacy Request Form

• Choose your Country from the dropdown menu.

• Choose Request Type.

• Complete CAPTCHA.

• Click 'Submit'.

Step 3: Complete Delete Email/Name-Based Data

• Enter your First Name and Last Name.

• Type in your Email Address.

• Type in your Address (Street, City, ZIP).

• Select your State/Province from the dropdown menu.

• Select your Date of Birth.

• Click 'Submit Request'.

Step 4: Confirmation

If Epsilon verifies your identity, it will display a confirmation message. If not, it will show a message stating "CONSUMER IDENTITY CANNOT BE VERIFIED". 

Additional Notes

• Alternatively, you may send your requests and queries to [email protected].

• Data removal may take up to 45 days. Follow up if you do not receive any correspondence within this period.

• Epsilon may retain some data for compliance reasons.

Need Help?

If you're having trouble removing your information from Epsilon, consider using a privacy protection service like Privacy Bee that handles the opt-out process for you.